MADD Virgin Drinks:
The Drinks to Drink When You’re Not Drinking
I hope you’ve been well since we last spoke. It’s been an exciting time for me and I want to tell you about it.
For the past four years, my partners and I, have worked to develop a line of Alcohol Free drinks under the MADD (Mothers Against Drunk Driving) brand name. The line includes: MADD Virgin Brut (Champagne), MADD Virgin Rouge (Red Wine), MADD Virgin Blanc (White Wine), MADD Virgin Mojitos, MADD Virgin Margaritas, and MADD Virgin Craft-Brewed Lager, the world’s first craft-brewed alcohol free beer. Here’s a link to our website: Click here
It’s been quite a ride, a labour of love, and a way to support a cause we feel very strongly about.
We donate a percentage of sales to Mothers Against Drunk Driving.
Our quest to make the finest products available has taken us as far away as Belgium and as close to home as Niagara College and the Brick Brewing company. Our products have even been enjoyed by members of Britain’s Royal Family.
The MADD Virgin Drinks story has become a Case Study for several renowned Business schools across Canada.
We now have distribution across all of Canada and the United States.
This is a very significant milestone for any consumer product, and we couldn’t be more excited.
You can now find MADD Virgin Drinks across Canada in over 1,000 Shoppers Drug Mart stores, at Sobey’s, Metro, the Manitoba and Newfoundland Liquor Boards, and selected specialty retailers. Click here to find a retailer near you.
In the U.S., MADD Virgin Drinks can be found exclusively at over 2,600 participating Walgreens Drug Stores from coast to coast. In total, we are now available in over 4,000 stores across North America. Click here to find a retailer near you.
But our work is just beginning. We’ve barely scratched the surface relative to the markets that we can serve, and help raise money for Mothers Against Drunk Driving.
Think about Prescription Drug users who can’t consume alcohol with their medications; aging Boomers who are more conscious of their eating and drinking habits; pregnant and nursing mothers and all the baby showers they go to; family restaurants; entertaining and events; and last but certainly not least – a great choice for the designated driver.
We like to say that whenever and wherever alcohol is being served, there should be a selection of MADD Virgin Drinks on hand for those who prefer an Alcohol Free alternative.
I hope you’ll keep an eye out for MADD Virgin Drinks when you’re shopping at one of our participating retailers. Try some, we hope you’ll like them.
One more thing, for those of us who are counting calories (and who isn’t) MADD Virgin Drinks have significantly less calories than their counterparts. Why? Most of the calories are in the alcohol. So let’s add health conscious people to the list.
Please take MADD Virgin Drinks to your next gathering or include them the next time you entertain, guests will appreciate the choice, and please, feel free to share this news with everyone you care about.
Mothers Against Drunk Driving is a cause we’re all passionate about…and we hope you enjoy MADD Virgin Drinks!
P.S. I hope you’ll join our Facebook page by clicking below so we can keep you posted!